Resume — Rachel Schaeffer.

December 2024 - Present
Lead and manage UX for QVC+HSN+’s end-to-end video and streaming ecosystem, overseeing a multidisciplinary team of 9 designers and researchers across OTT, mobile, and web platforms.
Spearhead the omni-channel integration of QVC+ into the core QVC web and app ecosystem, unifying streaming and commerce into a single destination where customers can watch, browse, and shop seamlessly.
Lead product design strategy for next-generation video experiences, including mobile-native short-form clips, interactive video moments, and new modes of discovery for promotions, events, and themed content.
Drive second-screen and companion experience innovation, developing cross-device experiences that let customers interact, shop, and engage with live and on-demand content while watching.
Partner with Product, Engineering, and executive leadership to shape the video roadmap, align on priorities, and ensure design direction supports revenue goals, customer needs, and long-term platform scalability.
Run design thinking workshops, customer journey mapping, and cross-functional strategy sessions, shaping the future of QVC’s streaming and shoppable video ecosystem.
Transform team operating models by implementing agile design processes, formalizing rituals, and optimizing workflow in JIRA to increase clarity, predictability, and collaboration.

October 2023 - December 2024
Selected by Sune leadership to fulfill a critical design leadership role, ensuring exceptional design execution across projects
Established and led a team of two designers and one researcher, fostering a collaborative and innovative environment
Defined the product roadmap, strategically aligning design initiatives with overarching business objectives
Facilitated ideation and alignment sessions to explore innovative concepts and drive the design strategy
Led discussions on value propositions, significantly contributing to the product vision and the development of new features
Developed a responsive web seller platform from the ground up, empowering makers to onboard and create shops on Sune, while overseeing the design of the Sune consumer iOS app, a video-first marketplace for makers creating handmade products

September 2022 - October 2023
Global UX Lead for Mobile Apps
Designed and conceived the future digital experience for QVC which was adopted by Qi. This future vision is fueling the 2023 roadmap & beyond including prioritization of development work-streams.
iOS and Android UX lead. Provide platform specific designs for the Android and iOS apps
Facilitate design thinking workshops with business stakeholders, Product Managers, Dev & CX
Mentored a small business through Qurate's 6-week Small Business Mentorship Program. I assisted in website redesign including educating around SEO best practices.
Hackathon Judge for a VR/E-commerce focused event at Drexel with Disruptor Games.

November 2020- September 2022
UX lead for Alt-mode, a web based alternative way of shopping, watching and connecting with your shopping community. As UX lead, I research, designed & tested the experience with our target audience. Additionally I adapted previously delivered designs for the QVC Web dev team.
Use Figma and Adobe XD to create high fidelity prototypes including video, shareout decks, wireframes, customer journey maps, production files, & more.
Cross value stream collaboration to connect all areas of the customer experience
Used UX methodologies to deliver across all phases of product development process including discovery, research, design, prototyping, testing, iterating, analysis and implementation.
Assisted in creating and maintaining a “sandbox” testing environment for future discovery and innovation

May 2020 - November 2020
Developed innovative design solutions for web, mobile, television and native apps
Produced fully functioning prototypes used to articulate the requirements to the development team, and test in formal testing practices including user interviews, A/B testing, and usertesting.com
Lean UX including: Design Studio facilitation, Hypothesis articulation and validation, Lean Documentation and Rapid prototyping

May 2020 - Present
Custom Embroidery and Graphic Design Shop
All designs are created in house, then digitized, and embroidered
Digital and hand made embroidery on a variety of mediums including sweatshirts, t-shirts, towel, bags, etc.
Design requests have included pets, houses, memorials, logos, symbols, people, and more.

January 2020 - March 2020
Created various print collateral, marketing materials, multimedia presentations, branding, and photography for a high job volume environment
Worked directly with GIS and Marketing Teams to produce high-quality, innovative visuals on a timely basis

May 2019 - Present
Created the logo for Woodforest’s Award Winning Foundry Initiative
Graphic design ideation using Adobe Creative Suite for presentations, and marketing material for both print and digital formats
Designed word-mark for Opportunity Fund to be embroidered

May 2019 - November 2019
Duties include front end web design from wire-framing through user interface/user experience design using Adobe Illustrator and Sketch
Collaborating with Web Developer through Zeplin
Other assignments include logo ideation and design; free-hand illustrations to enhance website content and print layout design for event marketing

Fall Internship 2018
Created CMF documents that were sent to China for production
Sketched new product concepts and created all of the content for consumer testing
Researched the evolution of large scale baby products including the stroller, bassinet, crib, and cradle and presented it to senior leadership
Contributed in testing and evaluating competitor products

Winter & Sprint Internship 2018
Design Thinking Specialist and Innovation Catalyst for Accelerate’s Start-Up Teams

Coordinator, Photographer, and Graphic Designer for Accelerate Events: The Future of Our Cities ThinkTank (Feb 2018), Hot Seat (March 2018), Pitch Round (April 2018)

Conceived and Created 3D outdoor/indoor advertisement Installations using Illustrator and a multitude of materials including wood, acrylic, foam core, spray paint, etc.

Internship Fall 2017
Human-Centered Design Thinking
Guided Boston Residents through a Two-day Design Thinking Workshop centered around Bostons’ Zero Waste Initiative (April 2018)