Digital Product Designer & UX Manager.
Hi, I'm Rachel, a UX designer with a background in Industrial Design and Human-Centered Design. I create multi-platform experiences across web, iOS, and Android, with a current focus on video e-commerce, shoppable video, and livestreaming. As a Design Lead and UX Manager, I specialize in crafting seamless, engaging video-driven retail experiences. With experience in both startups and corporate environments, I excel in leading design teams and shaping design strategies that drive innovation and business growth.
COMING SOON
Craft Fair in Your Pocket
This project tackled two core challenges: user expectations not being met and the lack of a unique value proposition in the market. The result was a completely new shopping experience that translates the magic of a physical craft fair into a seamless digital destination, allowing users to explore and shop at craft fairs across the US from anywhere, creating a distinct market presence and elevating the user experience.
Redesigning Sune’s Marketing Website for a Business Model Pivot
Following Sune’s strategic pivot to a new business model, the marketing website required a complete overhaul to align with its updated business goals.
Sune TV: Designing a Shoppable Streaming Experience
Created a new in-app experience for longer-form content, showcasing shows and series that highlight makers. Each episode features shoppable content, allowing users to follow makers, watch teaser videos, and explore full episodes while shopping products in real time. This innovative design transforms the app into a Netflix-style streaming platform with integrated e-commerce functionality.
COMING SOON
Building Suneify: a Seller Portal for Makers
Designed a comprehensive seller portal for makers to onboard and sell on Sune, completed in just 4 weeks. The project included creating seamless flows for onboarding, product catalog creation, video uploads, and an integrated order management system, empowering makers with an efficient, user-friendly platform to manage their businesses.
COMING SOON
Storefront: A Dynamic Approach to Video Shopping
Reimagined the core video shopping experience—twice. Through iterative design, we tackled user pain points and constantly evolving feedback, redefining the core experience to align with the company’s evolving product-market fit. What started as an ideation session to revamp the home page evolved into a complete reinvention of the video storefront, delivering a fresh, innovative experience that adapts as the product continues to grow.
COMING SOON
Video Driven Shopping Experience
Sole redesign of QVC’s mobile app to highlight its pioneering role in video livestream shopping by creating a video-first experience that aligns with the brand’s core identity and unique value proposition, transforming their app into a true reflection of what makes QVC successful.
Week 1 of a two-week Nest Fellowship Program, working with a woman-owned small business. The Zena Brand is a nonprofit accessories brand created to help Ugandan women earn money to launch their own small business.
The Zena Brand User Workshop
The Zena Brand Evaluation & Recommendations
Week 2 of the Next Fellowship. I worked with The Zena Brand to improve their User experience. This evaluation includes design recommendations and future optimizations.
Small Business Mentorship with Aqua Headwear
Applied & was selected for an 8-week Small Business Spotlight Mentor Program. Mentored Aqua headwear on user experience, UI design & SEO.
Hackathon Winner 2022: CX Trendlab
In a 48-hour hackathon, our team developed CX TrendLab, a personalized, gamified shopping experience that empowers users to control and customize their product recommendations based on preferences, providing transparency and real-time adjustments to their shopping journey.
Hackathon Winner 2021: Interactive Watch & Shop Experience
During a 48-hour hackathon, we created an interactive second-screen experience for QVC, allowing users to engage with hosts, other viewers, and shop seamlessly in real-time, bringing back the community-driven connection of live video shopping.
MemoryWell is a story telling platform that empowers healthcare workers by providing brief, professionally-written personal histories and insights about their patients. It is an ecosystem of products that connect patients, their loved ones, and care teams.
MemoryWell Internship
Academic
A product and app paired to promote sustainable habits, make users aware of their impact on the environment and reward them for their sustainable behaviors